$ ABC PENNY STOCK ALERTS $: $PNOW on ALERT ~ Mon, 02 Mar 2015 ~ Purenow anticipates $40 Million Oveedia Valuation

PNOW - ABOUT PURE HOSPITALITY SOLUTIONS

Mon, 02 Mar 2015 ~ Pure Hospitality anticipates $40 Million Oveedia Valuation with Divest and Focus Strategy

Must read article in full: http://finance.yahoo.com/news/pure-hospitality-anticipates-40-million-130300386.html

As quoted...

About PURE Hospitality Solutions Inc.

"We are currently developing efficient ways to book lodging accommodations in affordable high end luxury units, for relatively low cost. We are able to accomplish this by focusing a large part of our operations on the development and acquisition of condominium apartments, in rapidly up and coming tourist destinations, like Costa Rica. Where we do not own the units, we manage the HOA. In almost all cases, we use our FROL booking engine to ensure higher occupancy rates for our condos and that of the individual owners."

Mission

"It is the Mission of Pure Hospitality Solutions to build shareholder value by delivering Hospitality and Real Estate solutions in innovative and cost effective ways. We will realize this mission by setting the highest standards in service, reliability, safety and cost containment in our industry."

Vision

"We simply aspire to be the best in what we do; real estate and hospitality services. It is our intention to become a global brand, a leader, a company to emulate. We are PURE"

Values

"We work tirelessly every day, to ensure maximum value to everyone we deal with. Our moral compass is innate, we are committed to our guests, clients, vendors, and of course our employees. We pride ourselves on our tenacious work ethic; holding everyone at a higher level, not only expecting more, but demanding it from all we associate with. By doing so, we are able to give our guest, clients …everyone, an experience to remember."

PNOW - CENTRAL AMERICAN-CARIBBEAN HUB "THE PRIMARY SOURCE OF PURE’S POTENTIAL STEMS FROM ITS PROPRIETARY, USER FRIENDLY ONLINE BOOKING ENGINE TECHNOLOGY SOLUTION, FROL (FRIENDLY RESERVATIONS ONLINE). THE FROL SYSTEM GIVES TRAVELERS AN ONLINE HOSPITALITY SEARCH ENGINE WHICH OFFERS A WIDER RANGE AND VARIETY OF OPTIONS TO CHOOSE FROM; INCLUDING INDEPENDENT BOUTIQUE PROPERTIES, “BY PURE” BRANDED HOTELS AND CONDOMINIUMS, AS WELL AS OTHER HOSPITALITY VENUES (I.E. RESTAURANTS, SPORTS ARENAS, ETC.)."

As quoted...

Pure business model leverages four (4) sources of revenue:

Initial Membership fees charged to each new hotel and condominium properties joining the “by PURE” lodging brand;
Monthly royalties from “by PURE” brand locations of no more than 8% of the total internet reservation sales revenue;
Revenue generated from our corporate owned properties;
E-Marketing Revenue.

Internet hotel search and reservation sites (Expedia, Orbitz, etc.) generally charge about 25% of the total reservation amount with the exception of Booking.com (12.5%). These Online Travel Agents (“OTAs”) are essentially third party travel websites offering virtual billboards to hotels and condominiums looking to market their properties to online travel shoppers. Due of the high volume of traffic to a limited number of billboards, these OTAs are in a position to command higher commission rates.
What Pure will do, is leverage the OTAs’ billboard effect. This will be accomplished by conveying the story of Pure’s corporate properties and “by PURE” members to online travel shoppers through OTAs’ sites. Following the “Ten Commandments for Hotels,” according to Benu Aggarwal (founder of Milestone Internet marketing, Inc.), this will ensure that travelers see and visit Pure’s property websites.
To be competitive Pure will offer its hospitality reservation services, utilizing its booking engine, at 8% of the reservation amount. Having already successfully signing up a number of properties during past product beta test, Pure strongly believes that through the post-merger/acquisition of various projects located in Costa Rica, it can attract, secure and successfully provide services to upwards of 300 participating hotel and condominium owners within the next 12 months.

PNOW - THE OVEEDIA PLATFORM

As quoted...

Oveedia– Internet-Based Travel Website and Booking EngineOveedia Brouchure ( Click here to download the Oveedia Brouchure )
An Internet booking engine (IBE) is an application which assists the travel and tourism industry support reservations through the Internet. It helps consumers in booking flights, hotels, holiday packages, insurance and other services online. This is a much needed application for the aviation industry, as it has become one of the fastest growing sales channels in the world.
Oveedia by PUREProduct: Oveedia is a digital media platform which allows regional hotels, resorts and vacation properties to manage their listing internally and list their offerings at online travel agencies.

Business Model: Oveedia provides property owners with a client management system that functions both as an internal management system and as an online fulfillment site for travel
agencies all for one low price.
Revenues are derived from booking commissions, advertising (Banners, Listing Sponsor Ads) and Digital Turn Key Solutions.

Opportunity/Market
$157 billion travel market .
$6 billion tourism market (Central America, without Mexico).

Unique Value Proposition
Internal and external facing online booking and management system.
Region Specific OTA (Central AmericaCaribbean).

Traction

FROL (Friendly Reservation Online) booking system (now Oveedia), successfully tested
118 hotels for a total of 6,500 reservations in the domestic market.
Agreements with resort and hotel properties in Costa Rica.
Strategic Alliance with Sabre travel network securing listed hotels.

Next Steps

Major upgrades to existing platform. (4 months)
Establish partnership with 400 hotels and resorts. (12 months)merican and The Caribbean Hubs

Once the platform is up and running, we will start a marketing campaign to invite hoteliers in Central America and the Caribbean (Including Cuba), to submit their properties.

According to Tripadvisor there are 2850 lodging places and 2930 vacation rentals in Costa Rica.
Meanwhile Tripadvisor only shows 1100 lodging places and 930 vacation rentals in Panama; 130 lodging places and 5 vacation rentals in Nicaragua; 590 lodging places and 280 vacation rentals in Honduras; 310 lodging places and 60 vacation rentals in El Salvador; 910 lodging places and 170 vacation rentals in Guatemala; 570 lodging places and 400 vacation rentals in Belize; 2020 lodging places and 25 vacation rentals in Cuba; and 970 lodging places and 1930 vacation rentals in theDominican Republic.
For decades, one of the most important economic activities of Costa Rica has been tourism. Other countries in the area have had struggles with technology. This is where Oveedia’s IBE software, installed on the different websites/hubs for Central America and the Caribbean has found a niche.