Direct Link: $QUES Seeking Alpha Article: http://seekingalpha.com/article/3218876-buy-quest-solution-voice-recognition-beacon-marketing-tech-makes-company-in-person-seo-advertiser
Quest Solution: Voice Recognition, Beacon Marketing Tech Makes Company In-Person SEO Advertiser
Summary
- QUES has been busy as of late, scaling its core revenues up to a pro forma $84 million, but it's its most recent tech license that has me excited.
- QUES just licensed from NCR a voice recognition beacon marketing technology that brings SEO/adwords to in-person shopping.
- QUES is taking beacon marketing to the next level with a low PP&E, high margin, completely unique revenue driver that has excellent economics.
- Already having a huge customer base that is dependent on it for optimization should place QUES' new technology front and center to growth opportunities.
- Valued at just $10 million I think QUES is a huge opportunity for microcap investors looking at a longer term multiple return.
Guys, let me walk you through Quest Solution (OTCQB:QUES) and what's been happening at the company as of late. This name, a once difficult read and semi-loose strategic model, is now what I believe to be a prime acquisition candidate and a company that should be able to execute on several levels for shareholders going forward. The story has a couple moving pieces, so if you're unclear on any, reach out to me in the comment section below.
Also, you should know up front that I'm treating QUES like I treat all microcaps - as if it were a private company that would need a monetization event (upround, IPO, outright sale, etc.) for me to make any money. QUES is illiquid and has seen its stock price pummeled as a result of pricing in an aggressive growth strategy centered on acquisitions.
I'll have a full risk section at the end of the article but just know that if you buy into QUES you should consider yourself taking a "venture" investment of so To be clear, QUES didn't complete recent acquisition of a company but it did acquire a license to some very interesting technology.
QUES just recently licensed (via a patent license) a quasi-beacon marketing technology from NCR Corporation (NYSE:NCR), yes $5 billion market cap NCR, that works using voice recognition technology to generate custom marketing messages to in-store customers. In its PR (linked above) QUES describes this as, "similar to keywords generating specific advertisements during an Internet search, or the suggestive marketing of products based on past orders utilized by almost every large web retailer". Only, this is putting the ad directly in front of a customer in buying mode - not theoretically in buying mode which is the case when a customer is online. When the customer is actually in-store, well, they're in-store. The old saying "well I'm already here" really beings to play into the potential efficacy of the technology.
- QUES has been busy as of late, scaling its core revenues up to a pro forma $84 million, but it's its most recent tech license that has me excited.
- QUES just licensed from NCR a voice recognition beacon marketing technology that brings SEO/adwords to in-person shopping.
- QUES is taking beacon marketing to the next level with a low PP&E, high margin, completely unique revenue driver that has excellent economics.
- Already having a huge customer base that is dependent on it for optimization should place QUES' new technology front and center to growth opportunities.
- Valued at just $10 million I think QUES is a huge opportunity for microcap investors looking at a longer term multiple return.
Guys, let me walk you through Quest Solution (OTCQB:QUES) and what's been happening at the company as of late. This name, a once difficult read and semi-loose strategic model, is now what I believe to be a prime acquisition candidate and a company that should be able to execute on several levels for shareholders going forward. The story has a couple moving pieces, so if you're unclear on any, reach out to me in the comment section below.
Also, you should know up front that I'm treating QUES like I treat all microcaps - as if it were a private company that would need a monetization event (upround, IPO, outright sale, etc.) for me to make any money. QUES is illiquid and has seen its stock price pummeled as a result of pricing in an aggressive growth strategy centered on acquisitions.
I'll have a full risk section at the end of the article but just know that if you buy into QUES you should consider yourself taking a "venture" investment of so To be clear, QUES didn't complete recent acquisition of a company but it did acquire a license to some very interesting technology.
QUES just recently licensed (via a patent license) a quasi-beacon marketing technology from NCR Corporation (NYSE:NCR), yes $5 billion market cap NCR, that works using voice recognition technology to generate custom marketing messages to in-store customers. In its PR (linked above) QUES describes this as, "similar to keywords generating specific advertisements during an Internet search, or the suggestive marketing of products based on past orders utilized by almost every large web retailer". Only, this is putting the ad directly in front of a customer in buying mode - not theoretically in buying mode which is the case when a customer is online. When the customer is actually in-store, well, they're in-store. The old saying "well I'm already here" really beings to play into the potential efficacy of the technology.
