Introducing, SPYR, INC. Super low float!
NEW 52 WEEK HIGH ~SPYR, Inc. (SPYR)
-Other OTC
Do you see SPYR right now?
--------------------------------------------------------------
Wednesday's number one play to watch is SPYR - SPYR Inc.
SPYR is a fully SEC-reporting, OTC-traded company.
The primary focus of SPYR, Inc is digital publishing & advertising and the development of mobile applications & games.
"We are initiating our coverage with a Speculative Buy rating and a price target of $1.40 (12-month) due to an exceptional performance in last two quarters and positive outlook moving forward."
With Each New Platform, SPYR, Inc. Investors Should See Dollar Signs
NEW YORK, NY--(Marketwired - April 14, 2015) - SPYR, Inc. (SPYR) has wasted no time jumping feet first into the digital publishing and advertising industry. The idea is pretty simple. Build a portfolio of platforms, drive consumers to those platforms, and then advertisers will pay to advertise to those consumers. With each new online brand/website that SPYR develops or acquires, the company is essentially creating an additional platform for advertisers to place ads, which in turn, generates revenue for SPYR.
Well, SPYR has decided to take that model a step further by entering the mobile apps and games market, and yes, you guessed it; for each new app that SPYR develops or acquires and releases, the company will create more and more platforms from which it can generate revenue.
As the world trends more and more toward mobile devices like smartphones and tablets, so too do advertisers. In its study on U.S. mobile ad spending, eMarketer says that just two years ago ad buyers only spent $10.67 billion on mobile ads, but this year the firm's research shows mobile ad spending in the US will increase more than 170% from 2013, reaching $28.72 billion and accounting for 49.0% of all digital ad spending.
In that same study, eMarketer says that by 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of the total being spent on all digital ads.
These figures represent a more than 520% increase in mobile ad spending in 6 short years, and further explains SPYR, Inc.'s move into the digital publishing and advertising space. With the formation of SPYR APPS, the company can now generate revenue through the mobile apps and games it develops or acquires and then releases into this quickly trending market. Advertisers rely on the data that eMarketer publishes to spot trends and to publish their ads where consumers are spending their time.
By the end of 2015, eMarketer expects that there will be almost 1.91 billion smartphone users around the world, and according to the firm's research, that number will rise to near 2.16 billion in 2016, and to 2.56 billion smartphone users by 2018. This has to be music to advertisers' ears.
SPYR is taking advantage of the industry's explosive growth by entering the online and mobile media markets. The U.S. alone will surpass 200 million smartphone users by 2017 according to eMarketer, which represents nearly 65% of the country's entire population.
When SPYR acquired Franklin Networks and its 8 online brands (Flawless.com;Entrée.com; Grubbr.com; GuiltyTravel.com; Gladiators.com; Crumb.com;ParentingPad.com; and Nutristic.com), it transitioned into a digital publishing and advertising company. About a month later, the company added an additional online brand in CelebrityHQ.com, bringing the total of online sites to nine. These nine sites can each be used to generate advertising revenue, and with the addition of SPYR APPS, they could conceivably all be represented by their own apps as well.
It is not known yet how SPYR will approach the development of games apps, but one can assume the idea is the same, and that is to create popular games and use those apps as another advertising platform to reach consumers and generate revenue from advertisers. It's a simple formula really. Advertisers want to reach consumers in large numbers, and they want to reach those consumers as efficiently as possible. So, SPYR is making it easy by building a portfolio of platforms where advertisers can reach a wide-ranging audience.
For SPYR and the advertisers who will use its many platforms, eMarketer's figures represent not only significant growth in the advertising dollars being poured into the mobile space, but they can also be viewed as hundreds of millions, even billions of small "billboards" right in the pockets of consumers.
Keep SPYR on your Radar!
About SPYR
SPYR, Inc. (OTCQB:SPYR) is a holding company that through its wholly-owned subsidiary, Franklin Networks, Inc., is engaged in digital publishing and advertising operations and through its other wholly-owned subsidiary, E.A.J. PHL Airport Inc., owns and operates an "American Diner" theme restaurant located in the Philadelphia International Airport in Philadelphia, Pennsylvania called "Eat at Joe's®." The Company is currently exploring opportunities for additional acquisitions in these and other verticals, including mobile application and game development, in order to expand its holdings, to drive and increase revenue and to generate profits and build value for shareholders.
Our Brands
click on logo to go to that site
SPYR Security Details
Share Structure
| Market Value1 | $84,709,180 | a/o Mar 27, 2015 |
| Shares Outstanding | 136,627,710 | a/o Nov 12, 2014 |
| Float | 42,061,253 | a/o Nov 12, 2014 |
| Authorized Shares | 250,000,000 | a/o Nov 12, 2014 |
- Ticker Research Initiates Coverage on SPYR, Inc.Accesswire(Thu, Apr 9)
- Fast Growing SPYR, INC. Wastes No Time Joining Multi-Billon Dollar Mobile Apps & Games IndustryMarketwired(Tue, Apr 7)
- SPYR Enters Multi-Billion Dollar Mobile Games & Apps MarketMarketwired(Tue, Mar 31)
- SPYR INC. Continues Expansion of Its Digital Media PlatformMarketwired(Thu, Mar 26)
- SPYR Highlights Portfolio of Website Assets and Vertical Expansion PotentialMarketwired(Tue, Mar 24)
- New SPYR, Inc. CEO Aggressively Following His Agenda to Build a Much Stronger CompanyMarketwired(Thu, Mar 19)
- SPYR, Inc. Announces Adoption of Corporate Code of Business & Ethical ConductMarketwired(Wed, Mar 18)
- SPYR, Inc. Enters Multi-Billion Dollar Digital Marketing Industry as Company Continues TransformationMarketwired(Mon, Mar 16)
- SPYR, Inc. Summarizes New Management's Accomplishments to DateMarketwired(Fri, Mar 13)
follows us on: 
No comments:
Post a Comment